Hummingbird Pivot and Context Identifiers by @push_star
With all the recent news regarding Hummingbird, conversational search, and context identifiers, it appears a storm is brewing in the SEO world. Will the culmination of all this activity form a larger...
View ArticleValue Based SEO Strategy
One approach to search marketing is to treat the search traffic as a side-effect of a digital marketing strategy. I’m sure Google would love SEOs to think this way, although possibly not when it comes...
View ArticleThe Top 13 Factors for Google Local Carousel by @sergiuliano
Goal! Being listed on Google Local Carousel makes the difference in terms of business revenue. Studies have shown an excellent click-through rate and conversion rate achieved by companies displayed...
View ArticleSEO Discussions That Need to Die
Sometimes the SEO industry feels like one huge Groundhog Day. No matter how many times you have discussions with people on the same old topics, these issues seem to pop back into blogs/social media...
View ArticleBeyond Search & Social: Online Marketing in 2014 by @marceladevivo
Can you project what Social Media will do for SEO? In recent conversations with social media visionary Brent Csutoras, we discussed a question that I hear at least once every day when potential...
View ArticleIs there ROI in Social Media? Really? by @marceladevivo
Courtesy of Shutterstock Many people question the value of social media. Is there a quantifiable ROI? Can you measure a clear return on investment, as you can with Adwords or to some extent, Google...
View ArticleThe Dangers of ‘Socialized Optimization’: Are You Living in a Content Bubble?...
“Socialized optimization” is what I’m calling Google’s use of social cues in order to determine the value and/or relevance of content. While Google has been known to use social cues for quite some...
View ArticleGoogle Hummingbird Friendly Content Marketing Tips by @tommy_landry
The Google Hummingbird algorithm rebuild has been a hot topic of late. There are literally hundreds of blog posts and articles analyzing exactly what Hummingbird is, why it was engineered in the first...
View Article10 Old School Matt Cutts Videos You Need to Watch by @backlinko
When TheShortCutts.com launched a few months ago, it set off a viral explosion powder keg in the SEO world. Although only a few months old, the site’s homepage has over 900 backlinks and a Page...
View ArticleAfter Guest Blogging…What’s Left for “Safe” Link Building? by @marceladevivo
Image Courtesy of Shutterstock As link building tactics get shot down by the Big G, online marketers are left wondering what’s left. Guest blogging has been devalued, alongside every other known...
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