Getting Your Content Shared On Social Media: Interview With David Zheng At...
Sponsored by CopyPress, “Centralize Your Content Performance.” In an interview conducted at Pubcon 2013 in Las Vegas, David Zheng of KloutFire explains how to get your content shared on social media....
View ArticleHow to Evaluate and Overhaul Your SEO Strategy by @jaysondemers
If there’s one thing that’s a constant when it comes to SEO, it’s that things are always changing. Ten years ago, a good way to get your site ranked at the top of the search results was to stuff your...
View ArticleSearchCap: The Day In Search, November 11, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Homepage Showcases Art Installment Of 2,000 American Flags...
View Article2013 Search Engine Ranking Factors Released
Every two years, Moz surveys over 100 top industry professionals to compile our biennial Search Engine Ranking Factors. For 2013, we’ve supplemented the survey with real-world correlation data from a...
View ArticleThe Future of Search: 2013 Search Engine Ranking Factors Now Live
Every two years, Moz surveys over 100 top industry professionals to compile our biennial Search Engine Ranking Factors. For 2013, we’ve supplemented the survey with real-world correlation data from a...
View ArticleHow to Swaggerjack the Power of Visual Memes – Whiteboard Friday
Visual assets like memes and truly informative infographics have always been (and will continue to be) effective ways of driving traffic and generating conversations. In today’s Whiteboard Friday,...
View ArticleHummingbird Pivot and Context Identifiers by @push_star
With all the recent news regarding Hummingbird, conversational search, and context identifiers, it appears a storm is brewing in the SEO world. Will the culmination of all this activity form a larger...
View ArticleValue Based SEO Strategy
One approach to search marketing is to treat the search traffic as a side-effect of a digital marketing strategy. I’m sure Google would love SEOs to think this way, although possibly not when it comes...
View ArticleThe Top 13 Factors for Google Local Carousel by @sergiuliano
Goal! Being listed on Google Local Carousel makes the difference in terms of business revenue. Studies have shown an excellent click-through rate and conversion rate achieved by companies displayed...
View ArticleSEO Discussions That Need to Die
Sometimes the SEO industry feels like one huge Groundhog Day. No matter how many times you have discussions with people on the same old topics, these issues seem to pop back into blogs/social media...
View ArticleBeyond Search & Social: Online Marketing in 2014 by @marceladevivo
Can you project what Social Media will do for SEO? In recent conversations with social media visionary Brent Csutoras, we discussed a question that I hear at least once every day when potential...
View ArticleIs there ROI in Social Media? Really? by @marceladevivo
Courtesy of Shutterstock Many people question the value of social media. Is there a quantifiable ROI? Can you measure a clear return on investment, as you can with Adwords or to some extent, Google...
View ArticleThe Dangers of ‘Socialized Optimization’: Are You Living in a Content Bubble?...
“Socialized optimization” is what I’m calling Google’s use of social cues in order to determine the value and/or relevance of content. While Google has been known to use social cues for quite some...
View ArticleGoogle Hummingbird Friendly Content Marketing Tips by @tommy_landry
The Google Hummingbird algorithm rebuild has been a hot topic of late. There are literally hundreds of blog posts and articles analyzing exactly what Hummingbird is, why it was engineered in the first...
View Article10 Old School Matt Cutts Videos You Need to Watch by @backlinko
When TheShortCutts.com launched a few months ago, it set off a viral explosion powder keg in the SEO world. Although only a few months old, the site’s homepage has over 900 backlinks and a Page...
View ArticleAfter Guest Blogging…What’s Left for “Safe” Link Building? by @marceladevivo
Image Courtesy of Shutterstock As link building tactics get shot down by the Big G, online marketers are left wondering what’s left. Guest blogging has been devalued, alongside every other known...
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